BOP IS FOR EASE OF TRANSACTING MEDIA BETWEEN MEDIA OWNERS AND MEDIA BUYERS
- BOP stands for Buy on Platform
- BOP is an ever evolving moving platform that over the last six years has synchronised with industry demand and change.
- It is a streamlined interface between buyers and publishers for print media buying, and integrates with billing systems and planning.
- BOP improves manual inefficiencies, disconnected workflows and eliminates account enquires.
- BOP will facilitate an end-to-end process from planning to invoicing that will significantly improve productivity and accountability (audit trail).
- The BOP workflow, like all modern media automation platforms will require both parties that are transacting to be subscribed to the platform- agency/media buyer and publisher/media owner.
Key benefits of BOP include:
- A centralised and integrated platform to manage agency/publisher transaction
- Electronic transactions reduce process inefficiencies
- Full transaction history and audit trail for future reference