BOP IS FOR EASE OF TRANSACTING MEDIA BETWEEN MEDIA OWNERS AND MEDIA BUYERS

 

  • BOP stands for Buy on Platform
  • BOP is an ever evolving moving platform that over the last six years has synchronised with industry demand and change.
  • It is a streamlined interface between buyers and publishers for print media buying, and integrates with  billing systems and planning.
  • BOP improves manual inefficiencies, disconnected workflows and eliminates account enquires.
  • BOP will facilitate an end-to-end process from planning to invoicing that will significantly  improve productivity and accountability (audit trail).
  • The BOP workflow, like all modern media automation platforms will require both parties that are transacting to be subscribed to the platform- agency/media buyer and publisher/media owner.

Key benefits of BOP include:

  • A centralised and integrated platform to manage agency/publisher transaction
  • Electronic transactions reduce process inefficiencies
  • Full transaction history and audit trail for future reference

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