THE BOP STORY
Buy on Platform (BOP) was developed with the simple idea of making Print advertising easier to buy in a digital age.
Created to meet industry requirements and supported by industry bodies MFA and NewsMediaWorks Australia, BOP is a central hub for print that contains the full catalogue of all publishers and reps in the Australian market.
The BOP platform was built by our Australian team using best practice design and development methodologies.
“We believe that the Buy On Platform System has great potential to streamline and automate how Agencies and Publishers transact together.
The MFA Systems Taskforce is keen to roll‐out testing and determine how their individual agency groups can benefit from the system.”
“It is the back-end accuracy and data loading where BOP’s benefits shine. We believe BOP would save a minimum of 50% in effort to book, confirm, check and load a campaign. And we see this saving growing with time.”