BOP was developed with the simple idea of making print advertising easier to buy in a digital age. It is the official platform of NewsMediaWorks Australia and owned by media representation company Publishers Internationalé.

Led by world leading IT Architects with backgrounds in banking and finance system architecture, the BOP platform was built in Sydney by our development team using bespoke algorithms. 

We believe that the Buy On Platform System has great potential to streamline and automate how Agencies and Publishers transact together.
The MFA Systems Taskforce is keen to roll‐out testing and determine how their individual agency groups can benefit from the system.
— Sophie Madden, CEO ‐ MFA

We have been working with the BOP team on their system for approximately 12 months now. They have been highly collaborative with The Media Store to help automate the print booking process to deliver both cost and time efficiency for both the agency and sales operators alike.
— Luke Hutchinson, Head of Investment, The Media Store