why use BOP?

PROBLEMS FACED BY MEDIA OWNERS (PUBLISHERS)

  • Print is not as easily transact-able as other media classes
  • Declining revenues due to difficulty in execution of large campaigns
  • High cost of sales people, management and training
  • Archaic back end systems that do not integrate
  • Selling bundles and packages
  • CPM agilities with easy comparison of geographies and audiences
  • Multiple reporting formats/points
  • Speed to market is in general suboptimal
  • Remnant inventory management
  • Premium inventory management

HOW BOP CAN HELP MEDIA OWNERS

  • BOP can readily compose bundles of publications and make them visible to buyers
  • BOP can use the platform's intelligence to target likely buyers
  • Reach (readership) and value (Price, CPM) are readily calculable and visible to buyers
  • Responding to agency booking requests and requests for quotes is simple, and reuses packages defined by the agency instead of requiring duplicate data entry
  • Support for the full RFP (Request for Proposal) lifecycle
  • Options of tentative proposal and formal offer, with chat-based negotiation to finalise deals
  • All communication is captured on the platform, and an email audit trail exists
  • Two-way handshake required for amendments and cancellations after sale, results in fewer disputes and account queries
  • A small operations team can manage the mechanics of booking, leaving salespeople free to concentrate on actual sales - add value
  • Yield management strategies are easy to define and implement
  • Implementing well-defined APIs to query availability and take bookings will enable back-end systems to integrate with the transacting platform
  • Accelerates sales cycle and reduces cost of sales

PROBLEMS FACED BY MEDIA BUYERS (AGENCIES)

  • Hard to transact Print electronically like digital
  • Difficult to compare the reach (readership) and value (CPM) of packages from different publishers, and compare against other media classes
  • Takes time and effort to execute large plans quickly
  • Cumbersome to extract an individual suppliers' data out of a comprehensive schedule in order to request inventory from them
  • Negotiation with suppliers is time-consuming and typically conducted over multiple media, hard to keep track of negotiating points and agreements reached
  • Loads of disputes and account queries because of inconsistent audit trail of negotiation and data entry
  • Lack of integration with billing systems necessitates duplicate data entry
  • Difficult to keep track of different contracted rates which vary with publisher and client
  • Difficult to reuse older schedule templates when running similar campaigns

HOW BOP CAN HELP AGENCIES

  • Powerful search functions allow quick identification of publications targeting defined audience groups
  • Extremely easy to put together publications for a campaign (hours in place of days)
  • Ability to buy publications from original publishers or from their representatives
  • Ability to view break-up of schedule insertions and budgets by market region or by supplier with a single click
  • All publication data (i.e., media kit) is pre-loaded and maintained up to date by the platform
  • Very little manual data entry - most activity consists of selecting items from dropdowns, which is fast and        error-free
  • Schedules are automatically split by publisher and sent to them
  • Ability to negotiate terms with individual publishers
  • Full audit trail of all negotiations, chat transcripts are included in the email trail
  • Two-way handshake required for amendments and cancellations after sale, results in fewer disputes and account queries
  • Team functions available to work on large schedules - save, resume, copy, lock against modification, etc.
  • Ability to reuse past schedules as templates for subsequent campaigns, which is faster than creating schedules from scratch
  • Integration with billing systems is simple - based on batch file export or real-time API as required
  • Full confidentiality of information between various client teams