Revolutionising the buying and selling of print advertising
Solutions
Challenges
PUBLISHERS
PUBLISHERS
- Easily offer your media to all relevant agencies & clients in an instant
- Target specific offers to specific groups
- Integration to your back end systems
- Easy reporting to standards set by your company/teams
- Accelerate the sales cycle
- Reduce cost of sales
- Flexible inventory functionality and management
- Central buying hub for print with sophisticated inventory profiles
- Free sales staff to focus on higher yielding projects
BUYERS
- Electronic buying of campaign
- No extensive call around, tracking of advertiser, etc
- System generates booking confirmation and email related parities
- Easily exportable files for accounts systems
- Cost saving is manpower
- No need for additional hardware
- End to end workflow system that automates the transaction process
- Fast discovery of suitable publications & opportunities
- Reduce cost of transactions
- Central hub for print with sophisticated inventory profiles
- Free staff to focus on higher yielding projects
- Not easily transact-able in digital formats
- Declining revenues due to difficulty in execution of large campaigns
- High cost of sales people, management and training
- Archaic back end systems that do not integrate
- Selling bundles and packages
- CPM agilities with easy comparison of geographies and audiences
- Multiple reporting formats/points
- Speed to market
- Remnant inventory management
- Premium inventory management
BUYERS
- Difficult to execute large plans quickly
- Not transactable electronically Like digital
- Does not integrate with legacy systems at agencies
- Tracking and reporting through one central database
- Multiple pricing strategies dependent on ‘who knows whom’