Programmatic for print is here
introducing bop (formerly bidonprint)
BoP is the very first real time bidding & private trading platform for print media, providing agencies with access to print advertising inventory in an easy-to-use buying format. Features include contract based trading, private offers, inventory requests, reporting and billing integration. The centralised portal allows publishers to place inventory in front of media agencies rapidly and efficiently, revolutionising the way print inventory is traded.
BOP was developed with the simple idea of making Print advertising easier to buy in a digital age.
It is the official platform of The Newspaper Works Australia and owned by owned by media representation company, Publishers Internationalé.
Led by world leading IT Architects with backgrounds in banking and finance system architecture, the BOP platform was built in Sydney by our development team using bespoke algorithms.
Participating media companies include Fairfax, West Australian Newspapers, APN and several small regional, rural and ethnic papers.
THE BOP TEAM
CHARLTON D’SILVA
CEO
With a media career spanning 27 years, Charlton has a wealth of experience in marketing, global media leverage and strategy. He holds a Masters Degree in Marketing and a Post-Graduate Diploma in Media Planning. He is a Fellow of The Australian Institute of Management. Charlton previously worked with The Times of India Group, News Corp and was most recently the Asia-Pacific CEO for Publicitas.
DARAYUS PATVA
CFO
Post qualified experience of more than 28 years. Worked in diverse industries such as Mega project , Trading house, FMCG, Public Transport & Media & Advertising.
Worked in Asia & Middle East for more than 10 years and working with PI since 2004. He holds a Bachelor of Commerce ( Hons), is a Chartered Accountant from Institute of Chartered Accountants of India, Member of CPA Australia.
GANESH PRASAD
Chief Technology Officer
Ganesh Prasad brings to the CTO role more than a quarter century of IT industry experience. He is a recognised thought leader who has made revolutionary contributions to user interface design (the “SOFEA” style), identity management (the “LIMA” model), enterprise architecture and management control systems (“Dependency-Oriented Thinking”). He holds a Masters Degree in Computer Science from the Indian Institute of Technology (IIT) and an MBA from the Indian Institute of Management (IIM).
DANNY MASSA
SALES DIRECTOR
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HANS-PETER ROHNER
TITLE
Serving Chairman of JLS Holdings, Switzerland's leading digital signage company. Vice chairman of the Swiss=Federal-Media-Commission, an advisory council to the Swiss-government for politics in media, research and communication.
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