Robust features makes BOP a powerful business asset

GENERAL FEATURES

  • Buying & Bidding model 
  • Single or package inventory:
    Print plus other media
  • Private or Open exchange
  • Schedule buying management 
  • White list of buyers
  • Live CPM comparisons 
  • Buying & Bidding model 
  • Single or package inventory:
    Print plus other media
  • Private or Open exchange
  • Schedule buying management 
  • White list of buyers
  • Live CPM comparisons 
  • Basic & advanced search functions
  • Demographic & geographic search 
  • Publisher back end integration
  • BCC file pull facility 
  • Security audited
  • Tested in Australia
  • Live tracking and email alerts

OPEN EXCHANGE

  • Offer inventory at relevant price for:
    - Premium
    - Remnant
    - Market share capture
  • Set base price and buy now price
  • Strategic offerings:
    - Date flex
    - Size flex
    - Section flex
  • Clone inventory
  • Yield & inventory management features

PRIVATE EXCHANGE

  • Offer to a single agency or limited group of agencies rather than to the open market
  • Optically make offer visible only to a client group within an agency rather than all users in that agency.
  • Recommended sale price is the contracted rate or something lower. This can only be seen by the named agency, and the specific client group within that agency

END TO END OPS WORKFLOW

  • Automated process from start to finish across all stages 
  • Reporting & data capture providing tracking & reconciliation efficiencies
  • Integrates all stakeholders into workflow 
  • Robust & security audited by external agency

COST STRUCTURE

  • Fixed Fee to publisher or flexible model based on revenue generated
  • White label option for smaller markets